Leila Ali, our founder, created the brand during her final year of university, driven by a deep connection to her African heritage and a passion for natural beauty. Inspired by the healing power of indigenous African ingredients, Leila sought to develop a skincare line that balances tradition with modern science. Her personal experience with sensitive skin fueled her desire to create gentle, effective products that nurture and heal. With Makeda, Leila is committed to empowering others to feel confident in their skin while staying true to sustainability and the earth.